You may remember Alberta’s most infamous PR blunder, by Stephen “I’m Eating My Cookie” Duckett, former CEO of Alberta Health Services. He was a seasoned executive and yet made international news for his approach to media questioning.
Telling a compelling story or answering unexpected questions while the cameras roll can be a tall order for even the most experienced leaders.
Reputations can change in an instant, from a negative social media post or an unfavourable news story. Leaders constantly need to effectively voice an organization’s brand and messaging. Voices that are not properly trained, or that are not trained at all can be detrimental to your positive public perception.
Especially during a crisis, it is easy to lose your train of thought or become ineffective when you are answering questions from reporters. Media training can come in handy when your organization finds itself amid an unexpected crisis or has major news to share.
This session will take place in a friendly and non-judgemental space, and will strenghten your confidence, knowledge, and interview skills needed to get you through even the most high-stake situations.
Note: We are accepting 4 volunteers who will have the chance to do a mock video interview for group coaching and learning. Don't by shy - this is a great learning opportunity with and among friends!
Cos; $295 +GST
Instructor: Shawna Randolph
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